Jumat, 28 Juni 2013

China Mobile Smartphone brands assorted Pressing the Nokia and BlackBerry

Smartphone market continue to grow from year to year, while the level of competition is even more intense. The war between the top vendors and brands of China cell phones are increasingly becoming commonplace. In fact, more recently Chinese vendors selling top vendors. In the smartphone market, Samsung reinforces its position as a champion. As quoted from the IDC report, in the first quarter of 2013, Samsung managed to sell 70.7 million units of smartphones. Misses up 26.7 million from the sale of the first quarter, up 60.7 percent from the same period last year. In terms of market share, Samsung managed to earn 32.7 percent per quarter one 2013.

Compare the market share of the same period last year around 28.8 percent. Support for the Android operating system as well as the popularity of Samsung's Galaxy family in the emerging markets become the main driver of smartphone sales slipping Korean vendors. In the second place is Apple managed to ship 37.4 million smartphones in the first quarter of 2013, controlled 17.3 percent market share. Unfortunately, although sales increased 6.6 percent in the same period last year Apple's market share (23 percent) experienced shrinkage. The presence of the iPhone 5 to be one of the factors triggering the increase Apple's sales, but still not able to restrain the rate of decline in market share. Invasion of the Samsung Android smartphone platform. Apple's popularity has declined blamed to be one of the causes. Even from a poll conducted Mobile Tracker, iPhone only ranks 7th in the UK alias is outside the top three. Smartphone namely Samsung Galaxy S3, Galaxy Ace, and Galaxy S2 precisely controlled positions one to three.

Strategy Analytics released data reveal that the condition is not much different. Samsung smartphone sales menjelit up 56% to 69.4 million units in the March quarter. While iPhone sales alone grew only 6.6% to 37.4 million units. According to Strategy Analyst Analistics, Samsung sells smartphones almost twice as much and grew nine times faster than Apple in the first quarter of 2013. Apple dikalim experiencing growth inhibition compared to Samsung. Strategy Analistics noted if global smartphone shipments in the first quarter of 2013 reached 209.5 million units. Mainly by the adoption of 3G services in China and 4G in the U.S. market. Data Strategy Analistics noted if Samsung and Apple lead the market with a share of the global smartphone market, respectively 33.1 percent and 17.9 percent. LG ranked third with a market share of 4.9 percent. Huawei Technologies Co. and ZTE Corp., the two largest mobile phone maker in China, respectively by 4.8 percent and 4.3 persen.sementara IDC data reveals if p [no first-quarter 2013, the Samsung controlled 32.7 percent, Apple controls 17 , 3 percent, LG has 4.8 percent, about 4.6 percent Huawei and ZTE 42, percent. Overall, IDC reveals global smartphone sales in the first quarter of 2013 reached 216.2 million units. This figure is slightly different from the data Analistics Strategy outlined above.

One interesting thing that can be drawn from the data both the research, the Chinese mobile phone brand vendors starting to show its dominance by mastering the four and five positions. That is, they succeeded in displacing some major vendors such as Nokia, BlackBerry and HTC from the top five. From the IDC data for the first quarter of 2013, Huawei managed to achieve significant sales increase 94.1 percent over the same period last year. While ZTE successfully catapulted sales increased approximately 49.2 percent. In the first quarter of 2013 Huawei to ship 9.9 million units and 9.1 million units of ZTE smartphones. Huawei itself does look aggressively penetrate the market with a smartphone that poured targeting low end to high end. As a result, the strategy is able to inflate sales significantly especially in emerging markets. Vendors like HTC admitted if their markets in Europe and the U.S. continue to crushed Samsung and Apple. While in the Chinese market, they have to compete with local smartphone. Even HTC admits early 2013 their earnings until falling to the lowest since 2006.

While BlackBerry and Nokia never found the right formula to boost their smartphone market. BlackBerry and Windows Phone platforms are so Mainstay is still not strong enough to make up for the Android smartphone platform domination lauched vendors such as Samsung, Huawei and ZTE. "The fact that Huawei and ZTE are in the top 5 position designates significant changes in the global market," said Ramon Llamas, research manager of IDC's mobile phone team. Both managed to grow volume to mass market focus circuitry, but later they also began to divert attention to the high end market. Last year former market leaders are in the top five, namely Nokia, BlackBerry (Search In Motion) and HTC. Now Chinese manufacturers such as Huawei and ZTE, Coolpad and Lenovo have managed to attract users circuitry Android smartphone products. Analyst Michael Walkey of Canncord Genuity concludes that in 2013, the combination of Apple and Samsung could record market share to 52.2 percent.

According to estimates Walkey, Samsung could dominate the market with approximately 31.3 percent secure the cake in 2013 and shipped 304.4 million units of smartphones. While Apple is predicted to be distributed 204.1 million iPhones in 2013, recorded a 21 per cent market share. While the performer to competitors Samsung and Apple predicted less satisfactory. Walkey example Nokia that will experience a decline in sales of 431.8 million units in 2009 to 332 million units at the end of 2013. Motorola Mobility sales forecast to decline from 55.1 million (2009) to 27.3 million units (2013). BlackBerry which has sold 52 million handsets last year would be expected to see cuts to nearly half (26.9 million units) by the end of 2013.

1 komentar:

  1. its very important report represent BBC about China Mobile Smartphone. china became dominate with smartphone technology around the world.

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